Travellers are asking AI where to stay. Is your hotel in the answer?
We audit your visibility across ChatGPT, Gemini, Claude, and Perplexity, then give you a clear plan to get recommended.
Major AI platforms now answer hotel queries with specific recommendations, not links.
Real traveller queries we test across every platform to measure your visibility.
The visibility most hotels have when they have not optimised for AI search.
Visibility Snapshot
A sample of real queries and technical checks showing where you stand today. Takes five minutes to request, delivered within 48 hours.
Audit + Fixes
Full audit plus every fix delivered ready to implement: schema markup, FAQ content, and page-level briefs. One engagement, complete output.
Monthly Monitoring
Ongoing tracking, competitor alerts, monthly reports, and updated recommendations as the AI landscape shifts.
Each step stands alone. Start wherever makes sense for you.
Start with a one-off audit to see the full picture, or go straight to monthly monitoring to track your visibility as AI search evolves.
Audit + Fixes
- 40+ real traveller queries across four platforms
- Competitive landscape: who's winning and why
- Schema, content, and review gap analysis
- Ready-to-deploy schema markup for each property
- Written FAQ content addressing your visibility gaps
- Page-level content briefs, prioritised by impact
- Detailed PDF report for your team
Monthly Monitoring
- Full audit and fixes included in month one
- Monthly re-testing across all four platforms
- Competitor movement alerts
- Trend tracking with month-over-month scoring
- Monthly report with updated priorities
- Weekly monitoring available for fast-moving markets
Pricing scales with property count. Get in touch and we'll scope it for your group.
How is this different from SEO?
Traditional SEO optimises for Google's link-based ranking. AI discoverability optimises for how large language models synthesise and recommend. The signals overlap, particularly structured data and reviews, but the strategy, measurement, and competitive dynamics are distinct.
Can you fix the issues you find?
Every audit includes ready-to-deploy schema markup code for each property, written FAQ content that addresses your specific gaps, and page-level content briefs. For review strategy and broader content, we work with your marketing team to prioritise and brief the work.
How long does an audit take?
One to two weeks from kickoff to report delivery for groups with 5 to 15 properties. Larger groups may take slightly longer.
Who is this for?
Hotel groups with 5 to 50 properties who want to understand and improve their visibility in AI-powered search. We work primarily with commercial directors and marketing leads.
See where you stand
We run a visibility snapshot for your group. Real queries, real findings, delivered within 48 hours.
Run your free snapshotOr email hello@getwaymarker.com