Visibility gaps don't announce themselves across a portfolio.
One property might be well-recommended. Three others invisible. Without measuring across all of them, you don't know which is which.
Properties is the typical hotel group we work with across Europe.
Real traveller queries run per property across four AI platforms in a full audit.
Platforms tested: ChatGPT, Gemini, Claude, and Perplexity. Visibility varies significantly between them.
Portfolio-Wide Scoring
Every property measured across five dimensions: LLM visibility, structured data, content depth, review health, and digital footprint. Ranked side by side.
Gap Analysis
We identify which properties are furthest behind and why, so your team can prioritise fixes where they'll have the most impact first.
City-Level Benchmarks
In each market, we show which hotels are being recommended instead of yours and what structural advantages they hold. The competitive picture per city.
Structured Data at Scale
Ready-to-deploy JSON-LD schema markup written for every property in the audit. Hand the output to your web team and each property is covered.
Monthly Monitoring
Ongoing re-testing across the whole portfolio. Score changes, competitor movements, and updated priorities delivered in a monthly report.
Report for Your Team
A detailed PDF covering findings across all properties, written for commercial directors and marketing leads. A single document your whole team can act from.
Snapshot
A sample audit on one or two properties. Real queries, real platform data. Delivered within 48 hours so you can see what the full audit will show.
Full Audit
The complete picture across your whole portfolio. Every property scored, every gap identified, every fix delivered ready to implement.
Monthly Monitoring
Ongoing tracking as AI platforms evolve, competitors move, and your properties improve. Monthly report, monthly priorities.
Each step stands alone. Most groups start with the free snapshot.
Can we start with just one property?
Yes. The free snapshot covers one or two properties. Many groups use this to validate the findings before commissioning the full portfolio audit.
How do you handle properties in different cities?
Each property is audited against the queries and competitors relevant to its city. A Berlin property is benchmarked against Berlin hotels; a London property against London. The portfolio report brings them together.
Who is this report for internally?
We write for commercial directors and marketing leads. The findings are structured for decision-making: which properties to prioritise, what to brief the web team on, and what to monitor over time.
What does monthly monitoring include?
Re-testing across all four platforms, score comparisons against the previous month, competitor movement tracking, and an updated priority list. Delivered as a PDF report each month.
Start with one property
We run a free visibility snapshot on one of your properties. Real queries, real findings, within 48 hours.
Run your free snapshotOr email hello@getwaymarker.com