Your hotel is invisible to the traveller who's asking AI where to stay.
Most independent hotels don't appear in a single AI recommendation. The fix is not complicated, but you need to see the gap first.
of travellers now use an AI assistant to help plan where to stay.
AI hotel recommendations name a property directly. No OTA link. No commission.
The AI visibility most independent hotels have before they've optimised for it.
LLM Visibility
40+ real traveller queries run across ChatGPT, Gemini, Claude, and Perplexity. You see exactly which queries mention your property and which go to competitors.
Structured Data
The technical markup that tells AI systems who you are, what you offer, and where you're located. Most hotel sites have none. We write it for you.
Content Depth
AI answers traveller questions by drawing on your website. If your site doesn't answer "Is there parking?" or "How far from the station?", you won't be recommended.
Review Health
Volume, recency, and sentiment across TripAdvisor, Booking.com, and Google. LLMs weight these heavily when deciding who to recommend.
Digital Footprint
Presence on the platforms AI indexes: travel blogs, YouTube, Reddit, Wikipedia. Each one increases the probability of appearing in a recommendation.
Competitive Landscape
We show which hotels are winning in your market and why, so you know exactly what you're up against and what to fix first.
Not just a report. Everything you need to act on it.
Visibility Report
Scores across five dimensions: LLM mentions, structured data, content depth, review health, and digital footprint. With a competitive benchmark showing where you sit.
Ready-to-Deploy Schema
Complete JSON-LD structured data markup for your property, written and validated. Hand it to your developer and it's live in an hour.
FAQ Content
Written FAQ answers targeting the exact queries AI is being asked about your property. Add them to your site and AI can start answering those questions with your name.
Content Briefs
Page-level briefs for your team, prioritised by impact. No guesswork about what to write or why it matters for AI visibility.
Do I need to be part of a group?
No. We work with single properties as well as multi-property groups. The audit is scoped per property, so a standalone boutique hotel gets the same depth of analysis as a group flagship.
Is this the same as SEO?
They overlap on structured data and content, but AI discoverability is a distinct channel. Google ranks pages; AI systems synthesise recommendations. The signals are different, the measurement is different, and the competitive dynamics are different.
What do I need to provide?
Your property name, website URL, and a short note about your competitive set. We handle the rest.
How long does it take?
The free snapshot is delivered within 48 hours. A full audit with deliverables takes one to two weeks from kickoff.
See where you stand
A visibility snapshot for your property. Real queries, real findings, within 48 hours. No credit card.
Run your free snapshotOr email hello@getwaymarker.com